Marketing News

Rodan + Fields’ First Multi-Media Brand Campaign Captures the Skincare Journey

‘Love What You See’ reintroduces the brand to the broader beauty landscape with a new omnichannel, affiliate-fueled business model and an expanded retail presence at Ulta Beauty.

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By: Lianna Albrizio

Associate Editor

Rodan + Fields Beauty (R+F), a US-based leading female dermatologist-founded skincare brand, has released its first multi-media brand campaign, “Love What You See.” More than a tagline, “Love What You See” is a celebration of personal evolution shaped by experiences lived, lessons learned and the skin that reflects it all. The campaign reinforces Rodan + Fields’ commitment to delivering visible, science-backed results via dermatologist-developed formulas designed to address real skin co...

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